WHAT WE TEACH (EDUCATION)

Unlock the secrets to effective marketing and sales in the care sector with our exclusive education webinars. Designed specifically for businesses in aged care, disability care, healthcare, childcare, and other care services, our webinars provide invaluable insights and practical strategies to elevate your brand, connect with your audience, and drive results.  

We partner with Dimarcorp Academy and their team of expert facilitators as they share their knowledge on marketing, social media, fundraising, and sales techniques tailored to the unique challenges and opportunities in the care sector.

Empower your team with the skills they need to thrive in today’s competitive landscape and make a lasting impact on those you

Table of Contents

MARK101

Marketing & Branding for the Care Sector

Does your organisation have a clear marketing and branding strategy to compete in a consumer choice market? 

Course Overview:

The aged care, disability, healthcare, not-for-profit, and childcare sectors are becoming more competitive in response to changing consumer expectations, evolving social behaviours, and the impact of technology. Ensuring you have a clear and consistent message, delivered through your marketing and branding is an essential key to success in increasing consumer choice driven markets. Using your mission and values based operating model can differentiate you from your competition. 

This webinar takes a look at baseline marketing and branding strategies within the care sector. It will equip you with the tools to review your current marketing and branding, in the light of an increasingly competitive marketplace, and provide simple strategies to make a big difference. 

Suggested Participants:

This program has been developed to enhance the skills of marketing team members, Administration team members, Managers and Regional Managers. This program will also provide a valuable insight into aged care marketing and branding for Board members and Executive Team members. 

Course Outline:

  • What is marketing? 
  • How do I develop a marketing strategy? 
  • How and why the aged care and disability sectors are becoming more competitive in terms of marketing & branding. 
  • Care-specific considerations when developing a marketing strategy that includes evolving social behaviours, technological trends and consumer expectations. 
  • Identifying and reaching your target market in a cost effective way. 
  • Understanding your competitors to create a competitive differentiation. 
  • Finding and utilising your brand personality. 
  • Ensuring you have a clear and consistent message delivered through your marketing and branding. 
  • How your mission and values impact your marketing and branding. 
  • Actions you can implement straight away that will make a big difference, even with a small team or a small budget. 

MARK201

Marketing Analytics & Insights for the Care Sector

Utilise analytics to enhance your marketing, make meaningful decisions, and deliver your mission. 

Course Overview:

How do you know your marketing activities are working effectively? And how do you know if your marketing strategy is appropriate for your audience? 

There are many sources of data that organisations can utilise to access insights. This information can inform business decisions and marketing strategies.

Understanding marketing analytics and insights can help aged care and disability providers improve their market position in a market that is becoming more and more competitive 

Suggested Participants:

This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers. This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members. 

Course Outline:

  • Sourcing web and digital marketing data 
  • Segmenting and organising data 
  • Identify a range of key metrics 
  • Discover insights by analysing multiple data sources 
  • Consider data integrity in the analysis process 
  • Develop short and long term goals from insights 
  • Develop reports for Management and Boards 

SOCI01

Social Media Engagement Strategies for the Care Sector

Is your social media working effectively for your organisation? 

Course Overview:

Social media has become an indispensable tool for businesses in reaching and engaging with their customers. With billions of users across various platforms, social media provides a unique opportunity for businesses to promote their brand, build relationships with customers, and increase revenue. This seminar on social media engagement strategies aims to provide you with insights and strategies to enhance your business’ social media presence and engagement. 

In this program, you will be introduced to the importance of social media, learn how to effectively set and measure goals, and learn practical techniques to improve your social media presence and effectively engage with your customers. 

Suggested Participants:

This program has been developed to enhance the skills of people responsible for marketing, including Marketing and Administration Teams, Managers and Executive Leaders. 

Course Outline:

  • Learning the importance of social media management for businesses  
  • Setting short-term and long-term goals and objectives 
  • Understanding your audience and accessing insights 
  • Choosing the right social media platforms  
  • Evaluating the success of social media efforts 
  • Common mistakes to avoid  
  • Tips for staying up-to-date with social media trends and changes  
  • Linking your social media strategy to your broader marketing strategy  
  • Demonstration of scheduling and posting on social media  

BDEVI01

Business Development for Home Care & NDIS Providers

The fundamentals of business development for Home Care and NDIS providers.

Course Overview:

Since the introduction of the NDIS in 2016 and the deregulation of the Home Care industry in 2015, these two sectors have transformed into a competitive marketplace. Organisations that want to continue to deliver on their mission must implement business development strategies to attract and retain NDIS participants and Home Care clients while competing with other organisations that are trying to do the same. 

Our Business Development program provides practical hands-on information, facilitated by experts who have successfully implemented business development strategies in the Disability and Home Care sectors. We provide current market information and best-practice strategies to guide you in developing your business development strategy and action plan. 

Suggested Participants:

Managers and Executives – Professionals responsible for the strategic growth and development of home care or NDIS. Home Care & NDIS Service Providers – Those involved in managing or providing home care services. 

Course Outline:

  • Define business development  
  • Overview of the NDIS market  
  • Setting short, medium, and long-term Business Development Goals  
  • Linking goals to mission and strategic objectives  
  • Undertake customer analysis and customer journey mapping  
  • Key metrics to support long-term business development  
  • Understand market position and undertake competitor analysis  
  • Marketing for Business Development  
  • Developing your messaging and key marketing techniques  
  • Engaging stakeholders to ensure long term success  
  • Analysing internal processes to improve customer experience  

FUNDI01

Fundraising Fundamentals for NFPs

The essential guide to implementing effective fundraising strategies for Not-for-Profit organisations. 

Course Overview:

With all the pressures facing the not-for-profit (NFP) sector, finding time to focus on priorities that aren’t core business, such as fundraising, is a never-ending challenge. But when we look at the NFP sector, we see proof that organisations that prioritise fundraising have increased brand awareness, increased community support, and increased revenue. 

This session provides a comprehensive exploration of fundamental fundraising principles, delving into the current trends and challenges facing the not-for-profit (NFP) sector. Gain practical insights that are immediately applicable upon your return to work, irrespective of your organisation size or resources. Whether you are an experienced fundraiser or embarking on this journey, this session equips y

Suggested Participants:

This program has been developed for people working in the not-for-profit sector, including managers, marketing staff, and other staff responsible for fundraising. The program would also provide insight into fundraising for Board Members and Executives. 

Course Outline:

  • Overview of the NFP sector  
  • Key trends for the sector  
  • Challenges and risks facing the sector  
  • Fundraising trends  
  • Types of fundraising   
  • Fundraising technology and innovations  
  • Developing a fundraising strategy  
  • Linking your marketing strategy to your fundraising strategy  
  • Key marketing trends to enhance fundraising  
  • Utilising sales strategies to enhance fundraising   
  • Engaging key stakeholders  

Ready to get your story out there?

We are always ready to help care businesses enhance their design and marketing. Get in touch with our friendly team using the contact details below or fill out this form and we’ll reach out shortly. 

 

Looking for something else?

We offer a comprehensive range of marketing and design services to suit your business’s needs. Check out some of our other services below.