Which Advertising Medium is Best For Your Business?
When it comes to getting your brand in front of the right audience, it’s important to make sure you choose the right medium to reach your potential clients. For example, is your audience predominately seniors? If they are, then you would look at more traditional advertising methods, which include TV, Radio, and Print Media. By targeting specific newspapers, AM radio stations, and day TV time slots you can maximise your budget for this audience. If you’re targeting people within the Child Care sector for instance, you would likely be targeting the 30–50-year-old, female market. The best platforms for this market are Social Media and Google Ads.
If you’re targeting a broad local audience, then Outdoor Advertising (Billboards) may be the answer. Each audience is unique and it’s our job to find the best ways to get in front of them for you, within your budget.
At the end of the day, advertising is about getting eyeballs and ears to view or hear your ad as many times as possible within the campaign length. Once we know your goal, target audience, and budget, we are able to come up with a tailored advertising plan to suit your business’s needs.
To get your advertising plan, get in touch with our Aged Care Marketing team today!