SEO & PPC

Search engine optimisation and targeted advertising is essential for driving growth for care sector businesses. In today’s competitive landscape, effective SEO strategies are crucial for enhancing your online presence and ensuring your brand’s story reaches the right audience.  

Our team of search engine optimisation consultants and their tailored approach focuses on optimising your website’s content and structure to improve search rankings, while our PPC campaigns deliver targeted ads that generate high-quality leads. Whether you’re in aged care, disability care (NDIS), not-for-profit, healthcare, or childcare, we craft strategies that highlight your unique story and drive meaningful engagement.  

Let CareCREATIVE’s search engine optimisation experts help you maximise your digital visibility and achieve impactful results through our expert SEO and PPC services. 

How does Search Engine Optimisation (SEO) work?

Search engine optimisation (SEO) is all about making your website more visible on search engines like Google. By tweaking things like your content, keywords, meta tags, and backlinks, SEO helps your site rank higher in search results. This is super important because the higher you rank, the more likely people are to find your business. Good SEO not only boosts your online presence but also builds trust with your audience, leading to more engagement and conversions. 

What’s involved in Search Engine Optimisation (SEO)?

We meet with you to gain an understanding of your business, determine your goals, and begin discussing strategy. 

We develop a Strategic Plan including identifying high ranking keywords, competitor analyses, and relevant topics for regular blog posts to boost keyword frequency. 

We use search engine optimisation tools and apply expert technical skills to enhance the on-page content in your website to encourage higher search engine ranking. 

We propose blog posts for your approval to be posted on a regular basis.

We schedule approved content for automatic publishing on agreed dates. 

We develop a Monthly Progress Report to ensure we are on track to reaching the established goals. 

What is Pay Per Click (PPC)?

Google Pay Per Click (PPC) complements SEO by providing immediate visibility in search engine results while SEO efforts work to improve organic rankings over time. PPC allows businesses to target specific keywords and audiences instantly, driving immediate traffic to their website. This can be particularly useful for new businesses or promotions where quick results are needed.

SEO, on the other hand, focuses on optimising your website to improve organic search rankings, which can provide sustained traffic and visibility in the long term. Together, PPC and SEO create a balanced digital marketing approach that maximises both immediate and long-term online visibility and effectiveness. 

Social Engine Optimisation (SEO) & Pay Per Click (PPC) Services

Search Engine Optimisation and Pay Per Click strategies will not be the same for every business. That’s why we offer a series of varying plans to suit your needs and budget. 

Growth Plan

Ideal for businesses who are not running Google Ads campaigns and are looking to expand their reach and improve search engine ranking position. 

What's included

  • Discovery & Strategy Meeting 
  • Quarterly Strategic Plan 
  • Blog Page Setup / Blog Page Optimisation 
  • 2 Blog Posts per month 
  • Advanced keyword research 
  • On-page content optimisation 
  • Technical SEO improvements 
  • Monthly Performance Reports 

Premium Plan

Ideal for businesses who are running Google Ads campaigns and are looking to expand their reach and improve search engine ranking position. 

What's included

  • Discovery & Strategy Meeting 
  • Quarterly Strategic Plan 
  • Comprehensive SEO Audit 
  • Blog Page Setup / Blog Page Optimisation 
  • 4 Blog Posts per month 
  • In-depth Keyword Research 
  • On-page content optimisation 
  • Off-page content optimisation 
  • Technical SEO improvements 
  • PPC Campaign  
  • PPC Quality Scoring & Ad Ranking 
  • PPC Keyword Management 
  • Competitor Analysis 
  • Monthly Performance Reports 

Compare Plans

Search Engine Optimisation Packages Growth Premium
Strategy Session QUARTERLY QUARTERLY
Strategic Plan QUARTERLY QUARTERLY
Blog Page Setup / Blog Page Optimisation
Blog Posts 2 PER MONTH 4 PER MONTH
Keyword Research
Technical SEO Improvements
On-page Content Optimisation
Off-page Content Optimisation
Competitor Analysis
PPC Campaign
PPC Tracking & Analytics
PPC Quality Score & Ad Rank
PPC Keyword Management
Performance Reports MONTHLY MONTHLY
Commitment Term 6 MONTHS 6 MONTHS

Interested in running Google Ads but not sure how to start? We can help with that! Take a look at our Google Ads services. 

Ready to get your story out there?

We are always ready to help care businesses enhance their design and marketing. Get in touch with our friendly team using the contact details below or fill out this form and we’ll reach out shortly. 

Looking for something else?

We offer a comprehensive range of marketing and design services to suit your business’s needs. Check out some of our other services below.