Paid advertising

We specialise in managing Google Ads and Meta paid advertising designed specifically for aged care, disability care (NDIS), not-for-profit, healthcare, and childcare businesses whether you’re targeting the Gold Coast or Australia-wide. As your dedicated Google Ads management agency, we’re experts at optimising ad accounts to boost your online visibility and attract targeted traffic. Our approach ensures each campaign aligns with management best practices, delivering measurable results.  

We also excel in Meta advertising campaigns, creating impactful campaigns that adhere to Meta’s advertising guidelines and specifications.  

Let our team enhance your online presence with tailored paid advertising strategies that expand your reach and achieve your business objectives effectively. 

Why Google Ads & Meta Ads?

Google Ads and Meta Ads are two powerful forms of paid advertising that help our care sector clients reach their target audience effectively. Google Ads appear on Google’s search engine results pages (SERPs) and across its display network, allowing businesses to display ads based on user searches and behaviours. Meta Ads, on platforms like Facebook and Instagram, leverage user data to target specific demographics and interests. 

Paid advertising is crucial for care sector companies because it allows them to target potential clients actively searching for services or products related to healthcare, aged care, disability care, and other sectors. These ads appear prominently in search results or social media feeds, increasing visibility and attracting relevant traffic.  

By investing in Google Ads and Meta Ads, your business can enhance your brand awareness, drive website traffic, and ultimately increase client inquiries and conversions. This strategic approach ensures that their services are visible to those who need them most, optimising marketing efforts and maximising return on investment. 

What’s involved?

We meet with you to gain an understanding of your business, determine your goals for advertising, and begin discussing strategy. 

We develop a Strategic Plan and Campaign Calendar to inform upcoming advertising content. 

We collaborate with you to develop high quality content that aligns with the strategy. 

We propose strategically developed content for your approval, ensuring time for any necessary adjustments. 

We manage and monitor your campaigns to encourage maximum return on investment. 

We develop a Monthly Progress Report to ensure we are on track to reaching the established goals. 

Paid Advertising Services

Every care business is different, and so are your advertising needs. That’s why we offer a series of varying plans to suit your needs and budget

Growth Plan

Ideal for new and growing businesses with a medium budget looking to expand their reach, enhance audience engagement, and generate leads. 

What's included

  • Discovery & Strategy Meeting 
  • Quarterly Strategic Plan & Campaign Calendar 
  • Strategic ad campaigns on 1 platform (Google or Meta) 
  • Ad Platform Setup / Ad Platform Optimisation 
  • Digital Content Creation (original graphics tailored to your brand) 
  • Development of 1 Landing Page for Lead Generation 
  • Ongoing Monitoring & Management 
  • Monthly Progress Reports & Meetings 

Premium Plan

Tailored for established businesses with a high budget aiming for maximum impact to ensure optimal campaign performance and maximum return on investment. 

What's included

  • Discovery & Strategy Meeting 
  • Quarterly Strategic Plan & Campaign Calendar 
  • Strategic ad campaigns on 2 platforms (Google & Meta) 
  • Ad Platform Setup / Ad Platform Optimisation 
  • Digital Content Creation (original graphics tailored to your brand) 
  • Development of 2 Landing Pages for Lead Generation 
  • Ongoing Monitoring & Management 
  • Monthly Progress Reports & Meetings 

Compare Plans

Paid Advertising Plans Growth Premium
Strategy Session QUARTERLY QUARTERLY
Strategic Plan & Campaign Calendar QUARTERLY QUARTERLY
Advertising Platforms (Google / Meta) 1 2
Ad Platform Setup / Ad Platform Optimisation
Digital Content Creation (original graphics)
Landing Pages 1 2
Ongoing Monitoring & Management
Progress Reports & Meetings MONTHLY MONTHLY
Commitment Term 6 MONTHS 6 MONTHS

Ready to get your story out there?

We are always ready to help care businesses enhance their design and marketing. Get in touch with our friendly team using the contact details below or fill out this form and we’ll reach out shortly. 

Looking for something else?

We offer a comprehensive range of marketing and design services to suit your business’s needs. Check out some of our other services below.