Seminar Overview
The aged care and disability sectors are becoming more competitive in response to changing consumer expectations, evolving social behaviours, and the impact of technology. Ensuring you have a clear and consistent message, delivered through your marketing and branding is an essential key to success in increasing consumer choice driven markets. Using your mission and values based operating model can differentiate you from your competition.
This webinar takes a look at baseline marketing and branding strategies within the care sector. It will equip you with the tools to review your current marketing and branding, in the light of an increasingly competitive marketplace, and provide simple strategies to make a big difference.
Course Outline
What is marketing?
How do I develop a marketing strategy?
How and why the aged care and disability sectors are becoming more competitive in terms of marketing & branding.
Care-specific considerations when developing a marketing strategy that includes evolving social behaviours, technological trends and consumer expectations.
Identifying and reaching your target market in a cost effective way.
Understanding your competitors to create a competitive differentiation.
Finding and utilising your brand personality.
Ensuring you have a clear and consistent message delivered through your marketing and branding.
How your mission and values impact your marketing and branding.
Actions you can implement straight away that will make a big difference, even with a small team or a small budget.
Suggested Participants
This program has been developed to enhance the skills of marketing team members, Administration team members, Managers and Regional Managers.
This program will also provide a valuable insight into aged care marketing and branding for Board members and Executive Team members.
2023 Dates
Webinar Scheduled Session:
Tuesday, 29 August 2023
1pm – 4pm AEST