In the current economic climate, and particularly in the highly competitive Australian Care Sector, service providers of all sizes are asking themselves where social media fits as part of their overall marketing plan, and how best to staff their social media needs.

“Community building” is the cornerstone of successful social media marketing, and care providers in particular benefit from the opportunity to display their professionalism, approachability and culture that social media allows. When used effectively, social media marketing to an extent has replaced both PR companies and “the grapevine”. It is the digital “word of mouth” and a fantastic way to build a business.

Smaller care providers often consider managing their social media themselves. Larger providers often leave social management to their in-house marketing departments or appoint a specific employee to manage their social media marketing. Both options are valid, however we are finding that an increasing number of clients make the decision to outsource their social media management altogether.