Your logo is often the first thing someone sees when they come into contact with your brand. It’s important that it leaves a lasting impression and stands out amongst your competitors, but how do you make this happen? An excellent way to do this is by downloading all your competitor’s logos and stick yours in the middle. Does your logo stand out? Or does it get lost amongst the others? If it gets lost, it could be worth refreshing your logo and making it more competitive. Your brand isn’t just your logo though, it is important that your brand clearly represents the message you are trying to portray. What colours have you chosen? Is your message portrayed in your text? What images are you using? What fonts are you using? All of these elements come into play when creating a brand, which can make it difficult. This all comes into play when you are creating the marketing materials your company will be using to give to potential clients. Make sure you think very carefully about everything mentioned when designing as your marketing materials can be a really inexpensive way of leaving a lasting impression on your future clients.
If you would like a no-strings attached brand or marketing materials analyzed by one of our marketing specialists, all you need to do is fill in the form. We will run through your logo, fonts, colours, shapes, images, brochures, flyers, business cards, Etc. and see if the message you’re portraying is the same as the message you want to be portraying. Often when people create marketing materials themselves, they don’t have a thorough understanding of branding, so they end up with materials that are confusing to the eye and aesthetically displeasing. If you submit a great brand or great marketing materials and there are no issues, we will tell you.