What Colours Should I Use For My Brand?

This is a great question and one we get asked quite a fair bit when talking to people about branding and design. Choosing the right colour for your brand can seem easy, but what a lot of people don’t take into account when designing is the psychology behind colour. 

The Psychology Of Colour

Most people don’t realise how the brain reacts to colour and how important it is to take this into account when choosing colours for your brand. For instance, Each colour has multiple different associations and everyone perceives colour differently but there is almost always an underlying tie between them. This is why most companies around the world use the same colours or different shades of the same colours. There are a few tips and tricks on how to use them differently to your competitors and you can see those in our blogs, but in this article we will focus on the psychology behind colours. You can read a more detailed breakdown by clicking here.

Yellow

Yellow is an interesting colour. We tend to associate yellow with warmth, brightness, energy and attention and with nice things like a sandy beach or the rays of the sun. While yellow is great for grabbing attention, it is also the colour that fatigues the eye the quickest. It also frustrates people! People are more likely to get frustrated in yellow rooms and babies tend to cry more in yellow rooms. As you have probably figured out by now, it is also difficult to read on yellow, so if you’re going to use yellow, use it as a spot colour do not make it your main colour.

Red

Red is the second most visible colour on the spectrum, second only to yellow. Red is a predominately negative colour for most people because of its association with danger, blood, venomous animals and fire. The colour red is also associated with some good though. Things like love, passion and power. So should you use the colour red in your branding? Here in Australia the colour red is most commonly used in the fitness industry. Most gym brands use the colour red and this isn’t for no reason. This is because these gyms are targeting predominately men. We recommend using the colour red if you are targeting a male-dominated demographic.

Blue

Blue is a very calming colour for most people because it reminds us of things like the ocean and the sky on a beautiful day. This is why so many companies choose to use blue in their branding. Whilst blue can be associated with sadness, most people associate blue with calmness, stability and productivity. Interestingly though between men and women, blue is preferred by men. As blue is calming, businesses often use it to decorate offices as it has been proven to boost productivity.

Green

Green is most commonly associated with nature and is described as a refreshing and tranquil colour. Green is also supposed to have a calming effect, hence why people wait in a “green room” before coming onto a show and strangely enough studies have shown that the colour green increases reading comprehension. There is almost no negative emotion that appears when people talk about the colour green except for its association with envy. Creating a logo that is based around health and nature? Green and blue should definitely be your colour choice.

Yellow Logo Examples

yellow logo examples

Red Logo Examples

red logo examples

Blue Logo Examples

blue logo examples

Green Logo Examples

green logo examples

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