Carefully thinking out how you will start creating a marketing plan is vital to the successful expansion and development of any business. How you spend your budget, what parts of your business you will modify, and how you will portray and promote your business should all be taken into account. This cannot be done without knowing your audience back to front, and this is where market research comes in handy. Making sure you know exactly who your audience is, how they act, and where they are located is very important, especially when it comes to advertising. The better you know your audience, the cheaper and more effective your advertising will be.
When creating a marketing plan, you should split it into 3 parts;
How you split your budget across these three areas will vary based on what you are trying to achieve, but in most cases, advertising is where most of the money will go. This is because most businesses have a pretty broad audience, so getting your brand in front of as many people as possible is key. If your audience is relatively niche, then it’s easy to pinpoint the best mediums to use.
If you’re looking for help creating a marketing plan, get in touch. Our expert marketing team will go through every inch of your business and create a marketing plan to best suit your budget.